About the Brand

A leading real estate brand specializing in premium residential projects, known for delivering high-quality, modern living spaces in prime locations. With a strong track record of successful launches, the brand focuses on offering a luxury lifestyle, world-class amenities, and transparent buying experiences for discerning homebuyers.

Initially, the brand relied on traditional marketing channels such as property expos, SMS campaigns, and print ads. While these methods generated awareness, they lacked the speed, personalization, and measurable engagement needed to thrive in today’s competitive property market.

The Challenges

• Lead Nurturing & Qualification – Manual identification of high-intent leads slowed down follow-ups and resulted in missed opportunities.

• Limited Engagement on Traditional Channels – SMS and email campaigns had low open rates, while cold calls often went unanswered.

• Slow Response Times – Handling queries from multiple channels delayed responses, allowing competitors to get ahead.

• Scaling Sales Operations – Hundreds of leads daily made it difficult to balance promotions with personalized follow-ups.

• Lack of Real-Time Communication – Buyers expected instant updates, which the existing process couldn’t deliver efficiently.

The Bulkly Solution

In search of a direct, high-engagement sales channel, the real estate brand partnered with Bulkly to bring speed, personalization, and automation to their sales process.

By using WhatsApp as the primary engagement platform, the team was able to centralize buyer communication, deliver instant updates, and shorten the booking cycle. Bulkly’s combination of bulk messaging, interactive buttons, and real-time alerts turned what was previously a slow, manual process into a streamlined, high-response sales engine.

From sending property visuals and offers at scale to capturing lead responses in seconds, Bulkly ensured that every potential buyer received the right information at the right time, boosting interest and conversions during the critical pre-launch phase.

How Bulkly Supercharged the Pre-Launch Campaign

1. Bulk Campaigns for Instant Outreach
WhatsApp Bulk Campaigns reached thousands of targeted prospects with personalized messages, property visuals, and early-bird offers.

2. Quick Reply Buttons for Faster Conversions
Interactive buttons like Request Brochure, Book a Site Visit, and Call Sales Advisor made it easy for buyers to take action in a single tap.

3. Real-Time Lead Alerts
Bulkly sent instant notifications to the sales team whenever a lead engaged, enabling follow-ups within minutes.

4. Rich Media Sharing
High-resolution images, floor plans, videos, and brochures were shared instantly via WhatsApp, offering buyers a virtual property experience.

5. Automated Follow-Ups
Timed reminders and re-engagement messages kept buyers interested throughout the pre-launch period.

Results After Using Bulkly

• 35% increase in pre-launch bookings.

• 78% open rate on WhatsApp messages vs 20% on email.

• 50% faster lead response times.

• 1 in 3 engaged leads converted during the campaign.

The Impact

With Bulkly, the real estate brand transformed its pre-launch marketing into a high-conversion, fast-response sales process. By replacing slow, scattered communication with instant, personalized WhatsApp engagement, they closed more deals faster — while delivering a premium customer experience.