About the Brand

A premium interior design firm specializing in contemporary and bespoke living and commercial spaces. Known for blending creativity with functionality, the brand offers personalized design solutions that transform ordinary spaces into inspiring environments.

Initially, the firm relied on traditional marketing and word-of-mouth referrals. While these helped build a client base, they faced challenges in scaling inquiries and following up promptly with interested prospects.

The Challenges

• Lead Capture & Qualification – Manually tracking client inquiries slowed down response times and caused missed opportunities.
• Client Engagement – Difficulty in maintaining continuous engagement with prospects during long project decision cycles.
• Fragmented Communication Channels – Managing messages across email, phone, and WhatsApp without a unified system led to lost or delayed replies.
• Scaling Follow-Ups – The growing number of project inquiries made personalized follow-ups challenging.
• Real-Time Interaction – Clients expected immediate answers to queries, but delays were common.

The Bulkly Solution

To streamline client communication and accelerate conversions, the interior design firm partnered with Bulkly to leverage WhatsApp’s direct reach and interactive features. Bulkly’s automation tools helped the team centralize messages and deliver timely, tailored communication that enhanced client experience and efficiency.

Using Bulkly’s bulk campaigns, quick reply buttons, and automated follow-ups, the team was able to nurture leads effectively, share design portfolios instantly, and book consultations with ease — all through WhatsApp, a platform familiar to their clients.

How Bulkly Enhanced Client Engagement

1. Bulk Campaigns to Showcase Design Portfolios
The team sent targeted WhatsApp campaigns featuring images and videos of past projects, inspiring potential clients and encouraging inquiries.

2. Quick Reply Buttons for Effortless Scheduling
Clients could easily book design consultations or request quotes with a single tap, reducing friction in the sales process.

3. Instant Notifications for New Leads
Bulkly alerted the design team immediately when prospects responded, enabling rapid follow-ups.

4. Centralized Messaging Dashboard
Messages from WhatsApp and email were managed in one place, improving response times and organization.

5. Automated Follow-Ups for Project Updates
Automated reminders and check-ins kept clients informed and engaged throughout the project lifecycle.

Results After Using Bulkly

• 45% increase in consultation bookings.
• 60% higher engagement rate on WhatsApp campaigns compared to emails.
• 70% reduction in response time to client queries.
• Improved client satisfaction through faster, consistent communication.

The Impact

Bulkly empowered the interior design firm to modernize their client communication, resulting in faster lead conversion, higher engagement, and better project management. By embracing WhatsApp automation, they delivered a seamless, personalized experience that set them apart in a competitive market.